“The Leader’s Beacon serves as a terrific reference point for current and aspiring leaders wanting to better understand – and put into practice – what’s required to become an effective communicator in today’s competitive marketplace.” Trevor Young, Director of Strategy + Innovation, Edelman Australia
The leadership of the PR Warrior
by Geoff Barbaro on 12. Aug, 2011 in Blogs, Corporate Growing Pains, Geoff's Blog, Leadership
Stop the crisis – Monitor the external environment
by Geoff Barbaro on 15. Dec, 2010 in Blogs, Corporate Growing Pains, Environmental analysis, Geoff's Blog, Issues and crisis, Risk Management
In these cases and many others, we are talking about companies with immense experience and excellent reputations. They are managed well and would have crisis and risk management plans. Yet in each case, the consequences exceeded anything they planned for.
Dear CEO, is the media that important?
by Geoff Barbaro on 01. Sep, 2010 in Dear CEO series, Geoff's Blog
We accept media stories at face value until they are challenged by someone “in the know” or who we have a relationship with. Once challenged, we tend to favour the new version of the story because we know that “media world” is a mythical place, not the community in which we live. Short term stories rarely do the damage we believe, and are usually made ineffective by a quick, straightforward response. The real impact is on those who are the focus of the story, not the broader community.
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