The key theme is that in one way or another, price will always be part of your competitive offering. What is important for long-term success is how you define the role price plays. It needs to be the best role for your business, in line with the shared values between yourself and your customers.
Competing on Price: Right, Wrong or Inevitable?
by Geoff Barbaro on 08. Aug, 2011 in Blogs, Corporate Growing Pains, Environmental analysis, Geoff's Blog, Strategy
The Australian Sustainability Opportunity
by Geoff Barbaro on 11. Jul, 2011 in Blogs, Communication, Corporate Growing Pains, Geoff's Blog, Strategy, Values
The Australian government’s announcement has finally given Australian businesses a formal framework they can point to in international business, marketing and negotiation, overcoming the competitive disadvantages from the years of being seen as a leader against environmental change as a result of the former approach to the Kyoto Protocols.
AIME 2011 Leader’s Forum – Sponsorship
by Geoff Barbaro on 16. Feb, 2011 in Blogs, Geoff's Blog, Latest News, Strategy
I have just finished hosting the Asia-Pacific Incentives and Meetings Expo Leader’s Forum on sponsorship held in Melbourne. Julian Moore from SMS and Ryan Brown from Variety gave the group of event and meeting managers some wonderful insights into sponsorship. One of the discussion points concerned pre-packaging sponsorship in the gold, silver, bronze format (or [...]
Dear CEO, Communications isn’t just marketing either
by Geoff Barbaro on 01. Sep, 2010 in Dear CEO series, Geoff's Blog
Putting all of your communications into the marketing category is running the risk of focusing on product to the detriment of relationships and reputation external to the product.
Latest from Twitter
- Business perfection is futile 04. Oct, 2010
- Toyota, Radical Management & Corporate Growing Pains 20. Oct, 2010
- Turn that Corporate Frown Upside Down 02. Sep, 2010
- Associations and Member based organisations – A new way? 01. Sep, 2010
- Who makes a good senior management team 13. Sep, 2010
- The Value of Time Out 01. May, 2012
- Penang Property Proposal 22. Apr, 2012
- The theory of organisations, management and leadership 18. Apr, 2012
- Moving from traditional management 12. Apr, 2012
- Changing myself – a step in leading 09. Apr, 2012
- Geoff Barbaro: Deb, thanks very much for the thoughts and for the...
- Deborah Hartmann Preuss: We used the Journey Line from Lyssa Adkin's book o...
- Mike Lyle: Well done Michelle. An excellent capture of where ...
- Randolph Gaufusi: I thank you for your post. It has the best rundown...
- golfingpackages uk: +1. Noted and Stumbled....

Follow Us!